The Berbers, cracked audio plug-in software, Donna Haraway circa 1991, Jody Rosen contemplating drained negro emotionalism, a high-end recording engineer, Tallahassee Pain, a Muslim producer named Wary: AUTO-TUNE UNITES US ALL.
This is another way of saying: check out my essay on Auto-Tune for the current issue of Frieze Magazine.
Auto-Tune is something I’ve been thinking about – and chasing after – for awhile now. It was a great pleasure to be able to condense my thoughts on it, which began a half-dozen years or more, picking up auto-tuned Berber music in Barcelona & Madrid.
Vocal purists hate Auto-Tune. They hear in its robotic modulations some combination of sugar-rush novelty, bulldozed nuance, jejune synthetics, loss of ‘soul’, disdain for innate vocal talent, teen-optimized histrionics, emotional anemia, and/or widespread musical decline. It’s ugly.